Hans Wilsdorf was born in a city in Bavaria in 1881. In 1905, he co-founded the ‘Wilsdorf and Davy Company’ in London with an Englishman named Davis, and started the watch business. On July 2, 1908, Wilsdorf registered the Rolex trademark in La Chaux-de-Fon, Switzerland. The world watch industry has since added a luxury brand, and there have been landmark innovations again and again.
In 1914, a small Rolex watch received a Class A certificate issued by the British KEW Observatory, which is the highest level of recognition of clock accuracy by authoritative observatories. This honor has doubled Rolex’s worth, and in the decades since, Rolex has become synonymous with ‘precision’.
In 1926 after the end of the First World War, Rolex launched the world’s first waterproof and dustproof watch, the famous Rolex ‘OYSTER’ watch. In 1927, a British female swimmer crossed the English Channel wearing this waterproof watch. After soaking it in the water for 15 hours, the Rolex watch was still working every minute and every second. At the time, the incident was described by British media as ‘the greatest triumph of watchmaking technology’. Rolex thus established a leading position in watch waterproof technology.
In 1931, Rolex created the PERPETUAL watch that became popular later, which brought a revolution to the watch industry. This automatic watch has a pendulum on the center axis, which can convert the slight movement of the wrist to the power of the watch, so there is no need to wind it manually. This was considered to be the most accurate and reliable watch automatic winding technology at the time. In 1945, Rolex launched the world’s first watch that could automatically change the date. In 1956, it introduced a calendar with a day display function and 26 languages to choose from.
Rolex watches have always been known for their professional features, so they are highly respected by professionals around the world. In 1955, Rolex invented the pilot watch so that people could measure accurate time in different time zones. In the same year, Rolex’s diving watch developed for deep-sea divers came out with a water-resistant depth of 100 meters.
At present, Rolex professional watches mainly have the following categories: Explorer II (Explorer II), with a 24-hour red auxiliary needle, to facilitate adventure lovers to identify day and night. SUBMARINER, waterproof to more than 300 meters. Yacht-Master (YACHT MASTER) with rotatable outer ring for easy time difference calculation. Greenwich type II (GMT MASTERⅡ), which can rotate the outer ring and the 24-hour hand, not only display the time in two time zones at the same time, but also independently move the hour hand to another time zone without moving the minute and second hands. Cosmograph (COSMOGRAPH) is a multifunctional watch that can meet various needs such as engineering, sports and commerce.
The original Rolex logo was a five-finger outstretched palm, implying that its products were completely refined by hand. Later, it gradually evolved into a crown that is now well known, showing the royal spirit of Rolex in the watchmaking industry. In the international market, the price of an ordinary Rolex watch ranges from $ 1,000 to $ 15,000. Although expensive, people still think it’s worth the money. This is not only due to the quality of Rolex, but also because of its unique investment value. The Rolex antique watch has a very strong “anti-fall” ability. At an auction held in Geneva in 2002, a 1952 Rolex perpetual calendar gold watch worn by the last Vietnamese emperor Bao Da was once sold for 342,000 Swiss francs. $ 23,400).
In the era of mechanical watches in the last century, Rolex has been a leader in the global watch industry. Today, the outstanding craftsmanship and technology still make Rolex the leader in the watch industry. At present, Rolex has branches in more than 20 large cities around the world, with an annual output of about 800,000, and its sales ranks among the leading positions in the Swiss watch industry.