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    How About Audemars Piguet? How Much Does Audemars Piguet Watch Cost?

    About Audemars Piguet
    Audemars piguet is a national brand of Swiss watches and clocks. Founded in 1881, it is one of the top ten watches in the world. Audemars Piguet’s Grand at the 10th Paris Universal Watch Fair held in 1889
    The exhibition of COMPLICATION touring watch, the exquisite design attracted great repercussions, gained fame and international fame, and established a high status for Audemars Piguet in the watch altar. Today, under the leadership of the fourth generation descendants of the Audemars and Piguet families, Audemars Piguet has achieved great success, and has been highly respected by watch connoisseurs and collectors, becoming one of the top ten watches in the world.
    Audemars Piguet engraved the name of the maker behind each watch as a guarantee of responsibility. In order to maintain Switzerland’s reputation as a horological kingdom, there is a horological school in Switzerland to train horological talents required by the horological industry. An apprentice must complete a four-year course at a watch school before he can qualify as a qualified watchmaker. However, to become a master of the Audemars Piguet factory, it takes another two years before he is eligible to be sent. Work in the ultra-thin machinery department. Audemars Piguet watch factory insists on ‘. Audemars Piguet’s after-sales service is quite well-known in the world’s famous brand watch factories, even if the parts have been out of production for 20 years, as long as the query of the manufacturing data, Audemars Piguet watch factory can still repair Protection, to achieve the purpose of quality assurance.
    What about Audemars Piguet watches
    (1) Pure blood, always independent
    Audemars Piguet, Patek Philippe, Vacheron Constantin, Breguet, and Lange are recognized by the industry as the world’s top five watch brands, each of which represents a different realm of timepieces. However, Audemars Piguet is more proud that it has been in the hands of the founder’s family since it was founded in 1881, and is the only top watch brand that has been run by the family. The other four, apart from Patek Philippe returning to the family after suffering setbacks, have already surrendered to different watch groups.
    Olivier Bottinelli, President of Audemars Piguet Asia, believes that this is the belief that Audemars Piguet insists on. ‘We have always been independent, even though there are many top luxury goods groups wanting to buy us today. We have always insisted on our position because we feel that we can maintain the purity of our bloodlines.’
    Many people may not know that Audemars Piguet has had very difficult moments. During the World War, this top brand could only sell two watches in the worst year. ‘But we still survived this factory without closing, Nor did they change hands. It was this persistence and responsibility that kept Audemars Piguet independent. ‘Oliviero
    Bottinelli explained.
    (2) High brand gold content
    Audemars Piguet watches are premium watches: they are known for making complicated function watches and are well polished. They fully show the technical strength of the watch factory, their production is limited, and their brand has a very high gold content.
    (3) Use the best diamond
    All the diamonds used by Audemars Piguet are carefully selected. Both the color and the clarity are of the highest level, and they are truly perfect. Then carefully set by experienced jewelry craftsmen, while accurately grasping the time, show your extraordinary charm and grace.
    (4) Not opening stores blindly in China, strictly controlling the quality of Audemars Piguet
    It is still very idiomatic to say that China is now a must-have place for major luxury goods. It has already stood firm and thinking about how to expand rapidly.
    Audemars Piguet entered China in 1999, not sooner or later. In the past 10 years, watching the Chinese luxury market has undergone tremendous changes. In the development plan of Audemars Piguet, it seems obvious that opening many stores in China should be one of the goals, but this cautious brand claims not to open stores casually. ‘Our brand is very special, it is impossible to open stores like many brands,’ said Oliviero Bottinelli. ‘We are very selective. The stores we open must be of the highest quality. We control on very fast development channels. Quality, open the best stores. Another point is that Audemars Piguet produces very little per year. There are only 27,000 finished products a year, and we will not blindly pursue the output value because of the increase in the store. ‘
    Compared with other fast-expanding brands, will this lose its competitive edge? Oliviero
    Bottinelli’s answer was: ‘The Chinese market is very special. When that opportunity comes before us, we must choose it very carefully. We will definitely do the best and most ideal thing. In China, we choose a store. First of all, the address must be very good. If it is in a shopping mall, there must be other brands that match Audemars Piguet around. ‘
    (5) After-sales service is well-known worldwide
    Audemars Piguet’s after-sales service is quite well-known in the world’s famous watch factories. Even if the parts have been discontinued for 20 years, as long as the manufacturing data is inquired, Audemars Piguet can still be repaired by customers to achieve the purpose of quality assurance .
    What is the price of Audemars Piguet watches
    (1) Audemars Piguet watches are expensive
    Audemars Piguet is really expensive, but there is no way. Every watch of Audemars Piguet is handmade. The factory produces more than 10,000 watches per year, and the average daily output is only more than forty pieces. Other famous brand watches may be Production of tens of thousands per day. Due to the low output, the labor cost of more than 90 artisans is very high, the cost of the designer is also high, and the mold. Everyone knows that even a small amount of production must make enough types of molds. The above reasons are love The basic reason for high prices.
    Audemars Piguet has always respected ‘both hands of the master’. On the back of each Audemars Piguet watch, there is the name of the craftsman who made it, which adds a legend to this watch and is full of human characteristics. But in today’s industrialization, of course, consumers have to pay for these humanities and legends ?? Money! This is the price of Audemars Piguet; the second reason for Anggui.
    Although Audemars Piguet is a family chemical factory in production, its marketing and its advertising must be modernized, it must establish an international marketing network, and it must pay high advertising costs. However, it only produces more than 10,000 pieces per year. The high cost determines that it must determine the high price. Fortunately, its brand status echoes its demand, and the unique hand-made manufacturing also allows people to recognize the possibility of high prices. At this level, Audemars Piguet is justified.
    (B) The price of Audemars Piguet is very different, the cheapest tens of thousands of yuan, the most expensive tens of millions of yuan.
    Of course, the Audemars Piguet watch with 100,000 yuan will have some differences in function with the tens of millions of Audemars Piguet watch, but the tens of millions watch must have diamonds. Let’s explain the price of one million yuan: the value of the watch is mainly reflected in its function. Even if it is a famous watch, no matter how big the publicity and the best packaging, it is impossible to mark the value of 500,000 yuan to 1 million. . If there is a diamond, the price can be raised, but it cannot explain the value of the watch. The value of Audemars Piguet is not reflected in the diamond, because as long as there is a diamond, anyone can do it. Audemars Piguet is expensive because it is a manual watch, and more importantly, it has many patented technologies, such as power retention, which can keep the mechanical watch to maintain a stable moving speed and avoid the watch moving faster or slower due to the clockwork. .
    (3) Which price of Audemars Piguet is the most sold?
    Hong Kong is the best selling area for Audemars Piguet. Every year more than 4,000 watches are sold here, basically more than 100,000 and hundreds of thousands are the best sellers. Audemars Piguet watches are expensive, and handmade is the basic reason. More importantly, in the Audemars Piguet factory, the clocks they produce are not purely for timekeeping. They are more traditional and original craftsmanship. Customers buy Audemars Piguet more in pursuit of an identity and taste. Under this premise, no matter how expensive Audemars Piguet is, diamonds only help to realize this possibility.
    The value of a brand can be endlessly great, but this is a soft component. As a process, clocks provide a lot of space for the value of the brand. Assume that if Audemars Piguet does not produce diamond-set watches, will its profits decline? Will the value of the brand decrease? I do n’t think so. Its main profit comes from the price range of 100,000 to hundreds of thousands, which shows that the profit point is not on watches with diamonds worth millions or tens of millions. When we talk about Audemars Piguet, When it comes to the brand, it is more about its hand-made, its three questions technology, its power retention technology, and rarely talk about how good its diamond is, because it is not the content of this brand.
    4. Is the watch with diamonds a jewellery or a timer?
    Of course it’s a timer or a watch. Adding diamonds to the watch is because many customers like it, especially female customers, because it is really good-looking, but adding diamonds only increases the added value of this watch. Perhaps when explaining the value of a watch, the role of diamonds overloads the watch itself, because diamonds are a precious thing. Only when expensive items are put on expensive items can they be marked with high prices, so even if Audemars Piguet is set with diamonds, it is still Audemars Piguet. Before 1991, when diamonds were not brought into watchmaking, Audemars Piguet was the most expensive watch.
    (5) What does setting diamonds on a watch mean to Audemars Piguet?
    First of all, it should be noted that Audemars Piguet deserves diamonds. Watches with diamonds pay more attention to design, which is also a test of the brand. The beautiful design and perfect diamond are a very high-grade taste. In fact, jewelry is only an added value to the watch. If the watch is not good, there is no added value.
    In the process of establishing a brand, some actions are often useful and useless, the useful part is for the brand; the useless part is for profit. For example, in the product structure, some high-tech, difficult, and high-value products are arranged to be produced at the highest level of the structure. There are very few consumers of such products, but manufacturers do not care about this. All they need is Identification: Identification of his research and development capabilities and production capabilities, injecting gold into the brand. That is to increase the added value of the brand. (Audemars Piguet watch official website price: the most collectible Royal Oak watch
     SIHH 2013 Preview: Audemars Piguet Royal Oak Offshore Oversized Complex Watch
     Audemars Piguet Stores
     Audemars Piguet Repair Center
     aibi / weixiu /

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    Elegant And Extraordinary Maverick Explore Cartier Drive’s Elegant Palace

    (September 2016, Hong Kong) Cartier created an elegant palace for exclusive Drive gentlemen at The Qube in Central, Hong Kong. It was opened to the public from September 24th to 30th.

    Welcome Gallery

       Stepping into the lobby, guests’ eyes are immediately attracted by an interactive photo wall. Neon lights on the walls are flashing the theme label representing this new watch collection-#whatdrivesyou. The guests are standing in front of the wall, and the animation elements will be added and rearranged according to their figure, so that the guests can take pictures.

    Treasure Collection

       The collection houses a variety of boutiques and collectibles, such as books, musical works, fancy models and the latest technology gadgets, which are displayed together with the latest Drive de Cartier watch works. In addition, a video shot by Sean Lee-Davies was displayed on the wall screen. Not only an artist, environmentalist, but also an adventurer, he perfectly embodies the energy, values, and masculine charm of Drive de Cartier men.


       Upon entering the studio, guests will see the stereo projection of the Drive de Cartier series. A uniquely designed wing-shaped desk was placed in the room to show the watch’s design sketches and creative inspiration, showing the unique and beautiful beauty of the pillow case and the precision and precision of Cartier’s homemade movement.


       Drive men have a deep sense of clothing and attention to every elegant detail, so the dressing room is carefully arranged to highlight its extraordinary style. Here, the award-winning online fashion store MR PORTER has selected a series of essential fashion items for men with themes of ‘fashionista’ and ‘elegant traveler’. The personal shopping guide on the website will provide styling guidance to guests on the spot. In addition, The Armoury men’s clothing store will feature lectures on Italian tailoring techniques.

    living room

       The end of the journey is a chic, modern living room with sofas, a bar, a garden, a gentleman’s game room, and a Drive watch showcase. The design of this hall is to let guests experience the colorful life of Drive men. Guests can use their mobile phones to participate in a redesigned interactive classic arcade game through a giant screen. In addition, guests can practice poker skills with top professional players, learn ball skills with snooker players, learn photography tips, or compete with champion drivers in simulated racing competitions.

       Other live interactive sessions in the living room also highlight the refined taste and unique aesthetics of Drive men. The site features the world’s rarest coffee and chocolate, as well as workshops where guests can participate in coffee blending, whiskey and craft beer tastings, and cocktail blending.

    Cartier arranged the venue into a series of distinctively themed rooms, fully interpreting the elegant and maverick lifestyle represented by Drive de Cartier. Each room uses the latest digital technology and workshops set up by a number of well-known partners to bring guests a better and more comfortable and distinguished interactive experience.

       Corresponding to Drive men, it is the Drive de Cartier series watch that debuted in Geneva in January 2016. With their elegant retro pincushion shape, they are memorable and become another classic collection of Cartier men’s style watches. This series of watches has a variety of styles, the case is made of rose gold or stainless steel, with classic white or stylish gray dial, with Cartier Roman numerals and sword-shaped hands. This watch is equipped with three excellent movements produced by Cartier Watch Workshop: the small seconds model is equipped with the 1904-PS MC movement, with hours and minutes display, small seconds and date display functions; the small complex functions are equipped with 1904-FU MC Calibre with retrograde second time zone hour display, day and night display, large calendar and small seconds; advanced watch models with 9452 MC floating tourbillon movement, won the ‘Poinçon de Genève’ (Geneva premium stamp). In August 2016, Cartier launched the new Drive de Cartier large calendar dual time zone day and night display watch series, which is the same as the small complex function watch movement of the Rotonde de Cartier series. The new model is equipped with Cartier 1904-FU MC workshop refinement machine. Core, open the second chapter of Drive.

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    Plum, 100!

    Tuhua Watch’s first self-developed and original factory-made automatic movement——T10 15 years, friends who have listened to the Kanglaoshi watch appreciation course (Kanglaoshi’s first lecture in life was in 2004 The ‘Chinese Association’ in Beijing in early summer) must have some impressions of the ‘good table principle’ I summarized. Because these principles can let the majority of watch lovers get rid of the brand’s suggestion, judge and identify the good watch through their own eyesight. In 1949, two of the most important in the Swiss plum watch factory: 1. Centennial famous factory. This means that if a watchmaking company hasn’t gone through a century of ups and downs, its brand spirit and craftsmanship will still be worse. I remember that in 2008, a Swiss R watch brand finally ushered in its centennial celebration, which is very commendable. No matter what other industries or industries of mankind, the watch industry attaches great importance to the ‘hundred years of inheritance’, which requires the perseverance of at least five or six generations, and the human history of one hundred years is magnificent. A small watch factory (relative to the automotive industry) can survive the storm and survive the century of adversity and adversity. This spirit is great enough! It is not uncommon for a century-old factory in the watch industry to even have an old factory with a history of nearly 300 years. This is the characteristics of the industry and one of the reasons I love watches. 2. Self-produced movement. It is undeniable that after the entire Swiss watchmaking industry experienced the ‘Quartz Revolution’ in the mid-1970s, the original production model fell apart, and the most intuitive change was that fewer watch factories insisted on making their own movements. The movement was completed by several general-purpose movement factories, and each brand focused more on product design and marketing. This helps control costs, but directly leads to a lack of personality of Swiss watch brands for a period of time. It is not that the performance of general-purpose movements is not good, but that ‘thousand watches and one core’ really makes watch lovers feel a little aesthetic fatigue. In the 1950s, the Swiss plum watch assembly workshop on May 9, 2019, the Swiss plum watch (Titoni) ushered in its 100th birthday. This Swiss watch brand, which has been well-received in the Chinese market, joined the ‘Hundred Years Club’, just like in 2008. Same as an R brand. At the same time, Mr. Daniel Schluep, the President of Swiss Plum Watch, officially announced: ‘Tropix Watch first introduced its own self-developed and original factory-made automatic movement-Model T10, and presented the new 1919 watch The entire line is configured in the series. ‘Mr. Slop said:’ This movement was created by the R & D team of the Torx headquarters for 6 years, overcoming numerous difficulties and condensing countless efforts. It is a pioneering work that pays tribute to the century-old history and represents It is an important step for plum watch to watchmaking! ‘A century-old famous factory produces its own movement. The two main principles are all in place. Swiss Télévision President Daniel Schluep has released the T10 movement. This new movement has a power reserve of about three days, and its battery life exceeds any previously used Télévision movement. The Meihua R & D team also simplified the mechanical structure of the T10 as much as possible, reducing the number of parts, using 32 gems, thereby reducing wear and letting the movement last longer. Mr. Daniel Shroppe delivered a speech at the centennial celebration. The diameter of the T10 movement is 29.3 mm and the thickness is 4.1 mm, which is thinner than the plum movement commonly used movements. At the same time, the calendar part is also increased by 10%, which makes the dial more Kind. When designing the movement, Torx specifically took into consideration the design that will be used in future watches (more forward-looking), so that everyone can appreciate the gold-plated automatic tourbillon engraved with the Torx logo and more A subtle structure runs smoothly. Blooming the beauty of Swiss craftsmanship. On the occasion of the 100th anniversary celebration of the Swiss Torx Watch, the power system of the Torx T10 movement full of seats was disassembled. It can be clearly seen that the calendar of the clockwork box and the row-wheel Torx T10 movement has a larger font. The standard photo of the plum-plated automatic Tortoise T10 movement with the plum blossom logo, covered with fine solar radiation pattern decoration. When launching his own movement, Mr. Slop also announced that the Swiss Plum Watch launched the new 1919 series equipped with the T10 movement. Watch. The name of 1919 comes from the year of the brand’s establishment. Available in stainless steel chain strap and leather strap in two styles: white, gray and blue. Also included is a special edition with a gray dial and rose gold scale of only 50 pieces worldwide. Swiss plum watch 1919 series stainless steel bracelet, price: 12900 yuan Swiss plum watch 1919 series stainless steel bracelet, with safety butterfly buckle Each plum watch 1919 series watch will be equipped with gorgeous exclusive brown wooden watch box , And officially launched in June 2019 in Swiss Plum Watch stores and online authorized stores. Swiss plum watch 1919 series leather strap model, price: 12800 yuan Swiss plum watch 1919 series leather strap model, with double insurance folding buckle 1919 series named after the establishment of the Swiss plum watch (Titoni), both logarithmic generation The tribute that people insist on ingenuity also represents the expectations and vision for the next century. As the plum blossom watch enters a new era, this series must be the topic of the future. The birth of the T10 movement is destined to bring greater autonomy to the performance and professionalism of the plum watch, marking the brand’s unlimited prospects as it enters a new era!