About Audemars Piguet
Audemars piguet is a national brand of Swiss watches and clocks. Founded in 1881, it is one of the top ten watches in the world. Audemars Piguet’s Grand at the 10th Paris Universal Watch Fair held in 1889
The exhibition of COMPLICATION touring watch, the exquisite design attracted great repercussions, gained fame and international fame, and established a high status for Audemars Piguet in the watch altar. Today, under the leadership of the fourth generation descendants of the Audemars and Piguet families, Audemars Piguet has achieved great success, and has been highly respected by watch connoisseurs and collectors, becoming one of the top ten watches in the world.
Audemars Piguet engraved the name of the maker behind each watch as a guarantee of responsibility. In order to maintain Switzerland’s reputation as a horological kingdom, there is a horological school in Switzerland to train horological talents required by the horological industry. An apprentice must complete a four-year course at a watch school before he can qualify as a qualified watchmaker. However, to become a master of the Audemars Piguet factory, it takes another two years before he is eligible to be sent. Work in the ultra-thin machinery department. Audemars Piguet watch factory insists on ‘. Audemars Piguet’s after-sales service is quite well-known in the world’s famous brand watch factories, even if the parts have been out of production for 20 years, as long as the query of the manufacturing data, Audemars Piguet watch factory can still repair Protection, to achieve the purpose of quality assurance.
What about Audemars Piguet watches
(1) Pure blood, always independent
Audemars Piguet, Patek Philippe, Vacheron Constantin, Breguet, and Lange are recognized by the industry as the world’s top five watch brands, each of which represents a different realm of timepieces. However, Audemars Piguet is more proud that it has been in the hands of the founder’s family since it was founded in 1881, and is the only top watch brand that has been run by the family. The other four, apart from Patek Philippe returning to the family after suffering setbacks, have already surrendered to different watch groups.
Olivier Bottinelli, President of Audemars Piguet Asia, believes that this is the belief that Audemars Piguet insists on. ‘We have always been independent, even though there are many top luxury goods groups wanting to buy us today. We have always insisted on our position because we feel that we can maintain the purity of our bloodlines.’
Many people may not know that Audemars Piguet has had very difficult moments. During the World War, this top brand could only sell two watches in the worst year. ‘But we still survived this factory without closing, Nor did they change hands. It was this persistence and responsibility that kept Audemars Piguet independent. ‘Oliviero
(2) High brand gold content
Audemars Piguet watches are premium watches: they are known for making complicated function watches and are well polished. They fully show the technical strength of the watch factory, their production is limited, and their brand has a very high gold content.
(3) Use the best diamond
All the diamonds used by Audemars Piguet are carefully selected. Both the color and the clarity are of the highest level, and they are truly perfect. Then carefully set by experienced jewelry craftsmen, while accurately grasping the time, show your extraordinary charm and grace.
(4) Not opening stores blindly in China, strictly controlling the quality of Audemars Piguet
It is still very idiomatic to say that China is now a must-have place for major luxury goods. It has already stood firm and thinking about how to expand rapidly.
Audemars Piguet entered China in 1999, not sooner or later. In the past 10 years, watching the Chinese luxury market has undergone tremendous changes. In the development plan of Audemars Piguet, it seems obvious that opening many stores in China should be one of the goals, but this cautious brand claims not to open stores casually. ‘Our brand is very special, it is impossible to open stores like many brands,’ said Oliviero Bottinelli. ‘We are very selective. The stores we open must be of the highest quality. We control on very fast development channels. Quality, open the best stores. Another point is that Audemars Piguet produces very little per year. There are only 27,000 finished products a year, and we will not blindly pursue the output value because of the increase in the store. ‘
Compared with other fast-expanding brands, will this lose its competitive edge? Oliviero
Bottinelli’s answer was: ‘The Chinese market is very special. When that opportunity comes before us, we must choose it very carefully. We will definitely do the best and most ideal thing. In China, we choose a store. First of all, the address must be very good. If it is in a shopping mall, there must be other brands that match Audemars Piguet around. ‘
(5) After-sales service is well-known worldwide
Audemars Piguet’s after-sales service is quite well-known in the world’s famous watch factories. Even if the parts have been discontinued for 20 years, as long as the manufacturing data is inquired, Audemars Piguet can still be repaired by customers to achieve the purpose of quality assurance .
What is the price of Audemars Piguet watches
(1) Audemars Piguet watches are expensive
Audemars Piguet is really expensive, but there is no way. Every watch of Audemars Piguet is handmade. The factory produces more than 10,000 watches per year, and the average daily output is only more than forty pieces. Other famous brand watches may be Production of tens of thousands per day. Due to the low output, the labor cost of more than 90 artisans is very high, the cost of the designer is also high, and the mold. Everyone knows that even a small amount of production must make enough types of molds. The above reasons are love The basic reason for high prices.
Audemars Piguet has always respected ‘both hands of the master’. On the back of each Audemars Piguet watch, there is the name of the craftsman who made it, which adds a legend to this watch and is full of human characteristics. But in today’s industrialization, of course, consumers have to pay for these humanities and legends ?? Money! This is the price of Audemars Piguet; the second reason for Anggui.
Although Audemars Piguet is a family chemical factory in production, its marketing and its advertising must be modernized, it must establish an international marketing network, and it must pay high advertising costs. However, it only produces more than 10,000 pieces per year. The high cost determines that it must determine the high price. Fortunately, its brand status echoes its demand, and the unique hand-made manufacturing also allows people to recognize the possibility of high prices. At this level, Audemars Piguet is justified.
(B) The price of Audemars Piguet is very different, the cheapest tens of thousands of yuan, the most expensive tens of millions of yuan.
Of course, the Audemars Piguet watch with 100,000 yuan will have some differences in function with the tens of millions of Audemars Piguet watch, but the tens of millions watch must have diamonds. Let’s explain the price of one million yuan: the value of the watch is mainly reflected in its function. Even if it is a famous watch, no matter how big the publicity and the best packaging, it is impossible to mark the value of 500,000 yuan to 1 million. . If there is a diamond, the price can be raised, but it cannot explain the value of the watch. The value of Audemars Piguet is not reflected in the diamond, because as long as there is a diamond, anyone can do it. Audemars Piguet is expensive because it is a manual watch, and more importantly, it has many patented technologies, such as power retention, which can keep the mechanical watch to maintain a stable moving speed and avoid the watch moving faster or slower due to the clockwork. .
(3) Which price of Audemars Piguet is the most sold?
Hong Kong is the best selling area for Audemars Piguet. Every year more than 4,000 watches are sold here, basically more than 100,000 and hundreds of thousands are the best sellers. Audemars Piguet watches are expensive, and handmade is the basic reason. More importantly, in the Audemars Piguet factory, the clocks they produce are not purely for timekeeping. They are more traditional and original craftsmanship. Customers buy Audemars Piguet more in pursuit of an identity and taste. Under this premise, no matter how expensive Audemars Piguet is, diamonds only help to realize this possibility.
The value of a brand can be endlessly great, but this is a soft component. As a process, clocks provide a lot of space for the value of the brand. Assume that if Audemars Piguet does not produce diamond-set watches, will its profits decline? Will the value of the brand decrease? I do n’t think so. Its main profit comes from the price range of 100,000 to hundreds of thousands, which shows that the profit point is not on watches with diamonds worth millions or tens of millions. When we talk about Audemars Piguet, When it comes to the brand, it is more about its hand-made, its three questions technology, its power retention technology, and rarely talk about how good its diamond is, because it is not the content of this brand.
4. Is the watch with diamonds a jewellery or a timer?
Of course it’s a timer or a watch. Adding diamonds to the watch is because many customers like it, especially female customers, because it is really good-looking, but adding diamonds only increases the added value of this watch. Perhaps when explaining the value of a watch, the role of diamonds overloads the watch itself, because diamonds are a precious thing. Only when expensive items are put on expensive items can they be marked with high prices, so even if Audemars Piguet is set with diamonds, it is still Audemars Piguet. Before 1991, when diamonds were not brought into watchmaking, Audemars Piguet was the most expensive watch.
(5) What does setting diamonds on a watch mean to Audemars Piguet?
First of all, it should be noted that Audemars Piguet deserves diamonds. Watches with diamonds pay more attention to design, which is also a test of the brand. The beautiful design and perfect diamond are a very high-grade taste. In fact, jewelry is only an added value to the watch. If the watch is not good, there is no added value.
In the process of establishing a brand, some actions are often useful and useless, the useful part is for the brand; the useless part is for profit. For example, in the product structure, some high-tech, difficult, and high-value products are arranged to be produced at the highest level of the structure. There are very few consumers of such products, but manufacturers do not care about this. All they need is Identification: Identification of his research and development capabilities and production capabilities, injecting gold into the brand. That is to increase the added value of the brand. (Audemars Piguet watch official website price: the most collectible Royal Oak watch
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About Audemars Piguet