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After 3 Minutes, This Blancpain Fifty Aunt Is So Beautiful

In 2008, Benjamin Clymer registered the domain name Hodinkee.com. The name is inspired by the Czech word ‘hodinky’, which means ‘small watch’, and reflects Benjamin’s desire to talk about watches in a casual way, which is comfortable for readers of all levels. In addition to brand advertising and promotion costs, Hodinkee has generated many profit channels. In 2011, Hodinkee launched Pop-Up Flea in New York to start selling antique watches and straps. In 2013, Hodinkee launched Hodinkee Shop, an e-commerce platform that offers a variety of watches and men’s accessories. These profit channels also allow them to maintain their independence as media as much as possible without having to be completely constrained by the brand. In 2015, Vacheron Constantin will celebrate its 260th anniversary and present the Ref. 57260, the most complicated pocket watch in the history of brand watchmaking. It has been devoted to the development of 8 years with up to 57 functions. After being invited to participate in the official invitation of Vacheron Constantin, Hodinkee did a physical evaluation of this watch with up to 57 functions. Firstly, he introduced it in a snap, and finally released the conclusion with the official account: this is a very big and bad watch. In 2015, Hodinkee received an investment led by Digg co-founder Kevin Rose. Established 10 years ago, Hodinkee has become the world’s most influential watch media, none of them. In addition to selling antique watches, Hodinkee has also become the official authorized dealer of some brands for online sales. What is more different is that they and the brand have launched joint-branded works and have achieved great success. Today, Hodinkee and watch brand Blancpain launch a limited edition Fifty Fathoms, based on the production of Bathyscaphe. The more obvious change is that the dial has removed the calendar and replaced it with a 3-6-9 scale, supplemented by the old luminous filling. With a 38mm steel case and a penetrating design, you can see the movement of the self-produced Cal.1153 movement. The 18K gold autotop is embossed with the logos of Blancpain and Hodinkee at the same time, and the case is etched with a limited amount of 100 words. It is available in a limited edition of 100 pieces, priced at $ 9,900, and is priced at approximately RMB 68,000. It went on sale on July 18th at 10am EST, and sold out in less than 3 minutes. Undiscounted online sales, which shocked many offline dealers. The reason why Hodinkee is so successful is not only that they use their own aesthetics and experience to help table friends to effectively screen and streamline in advance. The selected watch itself is attractive enough. What’s more, after buying Hodinkee’s watches, consumers can join a cousin club, which is small and enthusiastic. You can make watch friends and discuss watches here, instead of just buying a watch and wearing it. For example, in this cooperation with Blancpain, Hodinkee held a small cocktail party that night for table friends to discuss and exchange. —END —