RADO’s highly iconic Ceramica overall ceramic series won the 2017 Red Dot Product Design Award, which once again highlights the brand’s commitment to cutting-edge design and materials. Excellence.
Swiss avant-garde watch brand RADO watch re-launched Ceramica overall ceramic watch last year. This iconic classic timepiece is reborn with glory, setting off a wave in the watchmaking industry. In collaboration with the famous industrial designer Konstantin Grcic, the brand reinterprets its outstanding geometric designs and gives them a more modern look, consistent with the aesthetic concept of the new era. With the affirmation of the Red Dot Product Design Award, Ceramica’s overall ceramic series is the icing on the cake of the award-winning RADO.
Modern and cool
The iconic radar ceramic watch designed by Constantine Goceki stands out with its velvety sandblasted surface and creative layout of the dial. The global limit is only 701. ‘In my opinion, the matte surface treatment can make the watch’s styling more powerful.’ Gecchich said, ‘the design of the watch dial is bold and time is clear and easy to read. I draw inspiration from pilot watches , I really like the simple, clear look of these watches. ‘
As its name suggests, Ceramica’s overall ceramic watch series is made of high-tech ceramic materials, which are favored by many high-end watchmakers for their outstanding characteristics. Technological advancements, supplemented by Constantin Gucech’s design vision, have led to the glorious new life of this marvelous high-tech ceramic watch series, which is vividly reflected in Ceramica’s new 20 ceramic watch series. The new models of the Ceramica monolithic ceramic series are equipped with automatic mechanical movements for the first time, and are made of gray high-tech ceramics.