Speaking of the era of true watch customization, the time can be traced back several centuries. Under the technological conditions at that time, mass production of watches and clocks can be said to be an impossible task. Watches and clocks are considered unique and have a strong personal character.
Breguet Queen Naples mechanical watch
This is a story that has been around for a long time: as early as the end of the 18th century, the legendary giant of the watchmaking industry, Mr. Breguet, received an order from the Guardian of Queen Marie Antoinette of France: Customize all the details Wherever possible, it was made of gold, a pocket watch with all the complexities of the time. Because there was no requirement for the time of making this watch, and the technology of the watch was too strict, the watch was not completed until 1827, and at this time, both Queen Mary and Master Breguet had already told others It must be said that it is a bit of regret left in history.
In addition to this legendary work, the birth of the world’s first watch was also born of customization: In 1810, Mr. Breguet was invited by Carol ine Murat, Napoleon’s sister and Queen Naples. In accordance with her requirements, she designed a female clock with a bracelet as the basic shape, which has both the decorative effect of the bracelet and the timekeeping function of the clock. It is such a very individual creative idea, which has made a broader path for the development of the watch industry, and has brought tremendous influence. To commemorate this event, Breguet named its most famous women’s watch series-Reinede Naples with ‘Queen of Naples’. Until now, this series of watches is still leading Breguet’s women’s watches, occupying a large share of Breguet’s product sales.
Today, Breguet watches are also known for their simplicity and elegance. In addition to Queen Mary, there are other world history celebrities such as King Louis XVI, Queen Victoria, British Prime Minister Churchill, William I of Prussia, and even US Secretary of State Dulles. Although they are not in the same period, they all have one Contact, that is, the love of Breguet watches.
Blancpain Ladies Watch
In addition to the Naples series, time has passed to the 1950s. The new women’s watch series launched by Blancpain Customi has once again sparked women’s pursuit of customized services. At that time, small watches were popular all over the world, and Blancpain’s watchmaking artisans exerted their own skill level, and in 1956 produced the world’s lightest and most compact round watch-Lady Bird series (Lady Bird series). ), As soon as this bird was born, its crisp sounds attracted the attention of a lot of magnesium lamps, and since 1957, we can find this watch in Blancpain’s custom-made products for ladies from all over the world. Trail.
Also in 1957, after a specially designed ladybird watch, it also flew on the wrist of a generation of legendary film-GretaGarbo, although these watches are exquisitely crafted and decorated with a lot of precious stones. The case also reflects the superb level of production. But the watch’s temperament did not give people a little sense of kitsch. It fits into Garbo’s ethereal and thin mind, and even today, although the ladybird series has slowly been sealed in the historical archives However, it is still good for Blancpain to provide customers with customized services of various watches: as big as the well-known Spring Palace Minute Repeater Watch, as small as the engraving or signature on the movement frame, the complicated design is enough to make every Blancpain Customers can become the source of creativity for designers.
When it comes to the variety of watch customization services, each brand has its proud killer, and among them, Jaeger-LeCoultre’s most famous Reverso series of carved backs, or Dior’s advanced customization services are unique With a single manifestation, it is also more popular.
From the moment the Reverso series’ iconic reversible case was designed in 1931, the advantage of this watch in custom service seems to have been laid. Why do ordinary watches have such advantages, the pattern text on the case back can be easily displayed in front of others. The thoughts that everyone wants to convey, the relationships they desire to express, and even their own perception of aesthetics, can be vividly expressed through the patterns engraved on the back of the Reverso series. Regardless of whether the customized service required by the customer is cumbersome or concise; portrait or text, Jaeger-LeCoultre can translate these requirements into reality and make this individualistic pattern full of artistic sense.
Generally speaking, the grain patterns of watches designed for individuals are usually simply carved on the back of the watch. Jaeger-LeCoultre, who is determined to expand custom services, is now more innovative. The colored patterns and even the enamel patterns can show the back of Reverso. More eye-catching charm. In addition, Jaeger-LeCoultre’s inlaying workshop is more able to satisfy women’s passion for jewelry. The enviable patterns made by dazzling jewellery, whether it is the first letter of the last name, the symbol, or the lucky number Imprints can make your Reverso watch a precious souvenir.
Today, the advanced customization functions of watches are often fresh items that most watch fans have never heard of. In the customization service, customers need to participate in a series of previous selections of customized watches: from color to material, from function to Every additional choice in style signifies the increasing unusualness of this custom watch.
From the words of Dior Watch President Laurence Nicolas, we can read her beautiful feelings about Dior’s haute couture: ‘Dior watches can be described as the perfect combination of elegant Parisians and precise Swiss watchmakers, Dior’s haute couture watch is the crystallization of the innovative spirit of Paris haute couture work and the expertise of Swiss watchmaking. ‘Dior’s haute couture art began in the distant 1947 with the first haute couture in the West. Its skill proves the significance of its existence. And following the haute couture’s grasp of details, Dior also implemented this concept when designing and manufacturing watches.
In line with Dior’s high-level custom watches, Piaget has also launched gorgeous ultra-thin fingerprint watches. The pattern on the dial can even be similar to the wearer’s fingerprint. At this year’s Geneva watch fair, the RM026 tourbillon watch launched by Richard Mille has a barrel-shaped case that is extremely difficult to manufacture, and the wonderful gemstone snake foot wrapped around the tourbillon movement has been praised. And the manufacturers are based on these two snakes winding on the dial as a model to provide customers with a variety of customized services, no matter what requirements you have for the gems embedded in the snake, Richard Mille watchmakers will turn them into reality.
In this era of showing individuality and not following the trend, uniqueness represents absolute value status, and this uniqueness is the ultimate goal of every watch fan.